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SBW Issue 11 Jeneth Blackert

7 Steps to Turn Fantasy Thinking Into Your Profitable Magnetic Brand 7 Steps to Turn Fantasy Thinking Into Your Profitable Magnetic Brand By Rachel Henke You know what I mean by fantasy thinking right? You dream about your new digital product selling 24/7 whilst you sleep or lie on a tropical beach. Now don’t get me wrong! When you wake up to see sales made during the night it’s pretty exciting and it can happen for you. That’s not the fantasy thinking part of this picture. The part that many forget to mention; especially those that teach digital product creation is that there are so many other things that need to be done BEFORE this fantasy can ever come true for you. I admit I often have a rant about this because I spent years buying into the passive income fantasy of build it now and relax forever. More fool you, you might say and I accept responsibility for my fantasy thinking but I want to make sure you don’t fall into this seductive trap like so many of us have 31 | SavvyBizWomen because it can cost you years of wasted time. Once you’re in the game long enough you begin to see that even the really big guns rarely have true passive income. If they had true passive income you probably wouldn’t be hearing from them again and again with their next promotion, right? Sometimes we don’t want common sense or our intuition to get in the way of our fantasy so we conveniently ignore this warning sign. I’m not saying you can’t enjoy passive income but I am saying that if you think you can shortcut the real work and have your digital products fly off the virtual shelves when you haven’t built a strong marketing foundation, brand and list then you’re in for a rude awakening. And my role isn’t to tell you what you want to hear. Let’s face it - there are enough people doing that already! It’s an easy fantasy to sell which


SBW Issue 11 Jeneth Blackert
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