Page 21

SBW Issue 11 Jeneth Blackert

own a Mac or PC, there’s a software program for you. For Window users, you can download Camstudio www.camstudio.org And, Mac users can download Capture Me http://download.cnet.com/Capture- Me/3000-2192_4-10302571.html Both applications are fairly simple and straightforward, so take a few minutes to play around with the software so that you understand how to operate it. 5. Record your presentation. Once you’ve downloaded your screen capture software, it’s time to record. Go to a quiet room and use a quality microphone (either the internal microphone on your computer or a purchased USB microphone) while you read through your slides. It’s important to remember that quality audio is the most important component of your presentation. If your audience can’t hear you, they won’t stick around for long. As you proceed through your recording, deliver your bullet points in segments and pause between them if necessary. Don’t worry if you make mistakes, it’s bound to happen! When you do, simply pause for a few seconds and edit out your mistakes in the next step. 21 | SavvyBizWomen The Camera-Shy Guide to Video Marketing 6. Edit and export your video. Your screen capture software has editing capabilities that you’ll want to use. Of course, you want to cut out pauses and mistakes. But, youalso might want to resize your export for different devices like iPads and smart phones. You can use Micro Video Converter http://www.mirovideoconverter.com/ to create different video formats. To export your video, choose the automatic export option and save as the highest quality recording to your computer. (This is typically a 1280x720 mp4 file with 96 bit audio). 7. Submit Your Video Your ultimate goal is to get a lot of people to view your video, so submit it to as many different places as possible. You can place it on your own website, blog, landing page, and sales pages. In addition submit it to top video sharing sites such as Youtube, Viddler and Google Video. With the possibility of creating a screencast video, the “camera-shy” small business owner has no more excuses. A screencast can be put together in less than an hour and create massive visibility, generate new leads, and ultimately create more business. Jessica Swanson, Founder andPresident of Shoestring Marketing, has helped thousands of small business owners implement low-cost, high-impact marketing campaigns. Through her popular Shoestring Marketing University classes, products, and programs, Jessica teaches small business owners how to explode their small business profits on a shoestring marketing budget. CLICK HERE to download Jessica’s FREE Shoestring Marketing Kit


SBW Issue 11 Jeneth Blackert
To see the actual publication please follow the link above