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SBW Issue 11 Jeneth Blackert

2. Create a call to action. It’s not enough for your viewer to watch your presentation and smile fondly to themselves - instead, you want them to “take action.” Do you want your viewer to visit your website or blog? Would you like them to become part of your email list? Or, perhaps you want them to “like” your Facebook Page. At the end of the presentation, direct your viewers to a specific website, URL, or social media site where they can join your email list or download a special report. 2. Write your script. Your audience has anincredibly short attention span, so when it comes to the length of your screencast, the shorter the better (ideally between 3 and 5 minutes). Organize your thoughts in a logical manner by creating an outline or bullet points. If you perform better by reading from a script, then make sure that you write out your outline entirely. 3. Create your presentation. Your first task is to locate and select presentation software. You can certainly use PowerPoint, but if you don’t have a free copy on your computer (or you simply hate PowerPoint), there are popular, free alternatives including: • Google Drive Presentation https://www.google. com/drive/apps.html • Haiku Deck http://www.haikudeck.com • Zoho Show https://www.zoho.com/docs/ presentation/why-zoho-show.html Once you have selected your presentation software, create 12-15 slides based on the problem and solutions that you are offering your viewers. 20 | SavvyBizWomen The Camera-Shy Guide to Video Marketing The first slide should be a title slide including all your business information and the last slide should be your clear call to action. In addition, for a better overall presentation, make sure to combine images and audio into your slides. You can find free stock photos at Free Digital Photos http://www.freedigitalphotos.net/Or, use the free photo search engine at Every Stock Photo http://www.everystockphoto.com/ Finally, include any audio that you may need. This includes appropriate background music, but also the narration if you wrote a script. You can find free background music at Free Stock Music http://www.freestockmusic.com/ 4. Download screen capture software. Obviously, you’ll need software to record your presentation. The good news is that whether you


SBW Issue 11 Jeneth Blackert
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