Online videos are a red-hot marketing tool for small business owners on a shoestring marketing budget. As prospects’ attention spans shorten, a succinct, interesting video will keep them engaged and absorbed in your marketing message. But, what if you dislike being in front of the video camera? Does that mean that you can’t tap into the power of video marketing? Not at all! Even if you hate the idea of being a “movie-star,” there are still ways to ensure that video marketing works for you and your small business. One of the simplest ways to reap the rewards of video marketing is to record a screencast. A screencast is a digital video recording that captures audio and actions taking place on your computer desktop. To produce a quality screencast, you’ll need presentation software, video-capture software, and a microphone. (No worries, you can get them all for free!) Once completed, your screencast can be used in dozens of places to promote your small business 19 | SavvyBizWomen The Camera-Shy Guide to Video Marketing including yourwebsite, blog, landing pages, ezine newsletter, social media sites, and video sharing sites. Here are 7 steps for creating a powerful screencast: 1. Establish your purpose. Many small business ownersbelieve that their screencast should be an advertisement to sell their products and services. Please don’t make this common mistake! Your viewers are not interested in watching another commercial advertisement. (How many commercials do you take the time to sit down and watch?) Instead, focus on educating oroffering a solution to your viewers’ most pressing problems. The most important question to ask yourself is, “What solution does my viewer need?” Successful screencasts focus on a particularly challenging problem your prospects’ face and then offering specific solutions. For instance, a dog trainer might draw attention to the difficulty of barking dogs and highlight various solutions to that problem.
SBW Issue 11 Jeneth Blackert
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