Name: Guanbin Xie
Law firm: Lifang & Partners
Position: Senior partner
P T C
Guanbin Xie founded Lifang & Partners in 2002 and is the firm’s
managing partner. He has experience in patent, trademark, and
copyright cases and his clients include Rhodia, Microsoft, IBM,
Thomson Reuters, Samsung, Heinz and Dyson. He is a Chambers
‘Band 1 Leading Individual’ in the IP field and is based in the
firm’s Beijing office.
Name: Chumeng (Jessica) Xu
Name: Christine Yiu
Law firm: Bird & Bird
Christine Yiu is a partner at Bird & Bird’s Shanghai
office and has litigated trademark, design,
patent and trade secret disputes, and IP licensing transactions.
She often represents clients in the consumer, software algorithm,
semiconductor, energy, medical devices and healthcare industries.
She has coordinated and managed many cross-border disputes
working alongside lawyers from Europe and US.
10/30/2015 DIV Contents
Beijing Head Office
XU, Chumeng (Jessica) Tel：
Law firm: Jun He Law Firm
Position: Attorney at law
P T C
Chumeng (Jessica) Xu joined Jun He in 2013
and is an attorney at law in the firm’s Beijing
office. She tends to focus her practice on trademark prosecution,
assignment, licensing, enforcement, domain names, brand
strategies, dispute resolution, litigation, copyright and unfair
competition cases. Before she joined the firm she worked at
CCPIT Patent and Trademark Law Office from 1997 to 2013, where
she was deputy director of the trademark division. Notable clients
include BMW, Jeep, and Buick.
Name: Minjian You
Law firm: Co-Effort Law Firm
Position: Senior partner
Minjian You has been practising intellectual
property law since 1996 and has experience
in all areas of IP law. He is an active member of the Chinese
People’s Political Consultative Conference’s Shanghai municipal
committee, and the vice-chairman of the Shanghai Creative
Industry Association. He is an adjunct professor of Shanghai
Normal University, a member of the Advisory Committee of Law
Experts of Shanghai University, vice-chairman of the Association
of Legal Service Industry of Pudong New District and a senior
researcher of the Shanghai Intellectual Property Academy.
Jessica joined Jun He Law Offices in 2013 and currently practices at our Beijing office.
Jessica practices in the areas of trademark prosecution, assignment, licensing, enforcement, dispute
resolution, litigation as well as copyright and anti-unfair competition.
Jessica worked at CCPIT Patent and Trademark Law Office during 1997-2013 and was the deputy
director of the Trademark Division. As a trademark attorney, she has extensive experience in the area of
trademark litigation, prosecution and enforcement and possesses good understanding of Chinese laws
relating to trademark, copyright and anti-unfair competition. Her areas of practice include litigation,
counseling on trademarks, domain names, copyright and unfair competition matters, advising on
trademark availability, securing and defending IP rights, filing opposition and cancellation proceedings,
requesting recognition of well-known trademark, negotiating for the acquisition of trademarks and
licensing. She represents many internationally well-known brand owners in developing brand strategies
and protecting trademark rights in China. Jessica’s clients hail from motor manufacturing sectors, hotel,
apparel, luxury goods, technology, food and beverages, charity funds and organizations, retail and
Jessica is adept at handling complicated trademark cases and has successfully assisted clients in
obtaining recognition of well-known trademarks by the trademark authorities and the court, including
BMW, BMW in Chinese, JEEP, BUICK, BUICK in Chinese, etc. Some of the influential cases she
handled were widely reported by a variety of media including CCTV.
Jessica is a co-author of “Trademark Laws and Practices throughout the World” (2006), and author of
“Pharmaceutical Trademark” (World Trademark Review, 2010), “Trademark Case Law Review in China
2010” (World Trademark Review, 2011), “Chinese Trademark Practice” (Latin Marcasur, 2011), “The
International Comparative Legal Guide to Trade Marks 2012—China Chapter” (2012), and “The
International Comparative Legal Guide to Trade Marks 2013—China Chapter” (2013), .
Name: Xiong Yanfeng
Law firm: China Patent Agent (HK)
Position: Director of Shanghai office
Having began his career as a patent engineer,
Xiong Yanfeng became a patent attorney in 2007
when he became the deputy director of China Patent Agent’s
Shanghai office and deputy manager of the legal affairs department.
Last year, he took another step forward in developing his career
and was appointed the director of the Shanghai office. During his
career, he has represented a number of Fortune 500 clients in the
technology sector including Intel, Sony Ericsson and Siemens.
Name: Jianyang Yu
Law firm: Liu, Shen & Associates
P T C
Jianyang Yu’s practice focuses on patent, trademark, copyright,
litigation, internet law, international joint ventures, advertising and
entertainment law. He achieved his BS from Zhejiang University
in 1982 and then attended Columbia University School of Law,
where he achieved a programme certificate in 1986. He also
attended the University of Michigan, where he graduated with an
LLM in 1987. Yu has been a member of the Drafting Committee of
the Trade Secrets Law of China since 1994, and is a member of the
China Intellectual Property Society.
Name: Xiaoguang Yang
Law firm: Zhongzi Law Office
Position: Patent and trademark attorney
P T C
Xiaoguang Yang is a patent and trademark
attorney at Zhongzi Law office and focuses his
practice on patent, copyright, unfair competition, trade secrets,
validity, patentability and infringement matters. He has often
represented clients in the electronic, computer, telecommunications,
and mechanical patents industries. Yang has practised intellectual
property law since 1983 and is a member of LES and the China
Intellectual Property Society.
Name: Xiaoli Yang
Law firm: King & Wood Mallesons
A partner at King & Wood Mallesons, Xiaoli Yang focuses on
trademark counselling, domain names and copyright. Trademark
prosecution and enforcement are two of her specialities, and her
clients come from mainly electronics, apparel and retail industries.
Yang is a member of INTA, AIPPI, MARQUES and ECTA.
Name: Samson Yu
Law firm: Kangxin Partners
Position: Managing partner
Samson Yu is a trademark and patent attorney
and a registered US patent attorney. He gained
his BSc in electrical engineering from Dalian Maritime University
in 1982 and joined Kangxin Partners in 1998. He was promoted to
partner in 2001. Yu focuses his practice on intellectual property
licensing, litigation, patent prosecution, invalidation, due
diligence, and client counselling. Yu is fluent in English.
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