Name: Véronique Durand Retally
Law firm: Baker McKenzie
Position: Senior associate
Véronique Durand Rettally is a senior associate in Baker McKenzie’s
IP practice. Her practice focuses on trademark availability
searches, trademark prosecution and management, handling of
large trademark portfolios for national and foreign clients, as well
as the drafting, revision and negotiation of IP related agreements.
She advises on trademark protection strategies for a number of
industry clients in Mexico and the US, has coordinated complex
IP due diligence assessments and works alongside clients in their
process of developing new products advising on IP related issues.
Name: Octavio Espejo
Law firm: Becerril, Coca & Becerril
Octavio Espejo is a senior patent attorney at
Becerril, Coca & Becerril and has worked at
the firm since 2005. He is a mechanical and electrical engineer
and an attorney-at-law. His main practice focuses on filing and
prosecuting patents, utility models and industrial designs. He
is also a specialist on computer-implemented inventions. He is
president of the patent committee of the Mexican Association for
the Protection of Intellectual Property, and is an active member of
the design committees of AIPPI and AIPLA.
Name: Gastón Esquivel Santos
Law firm: Cuesta Llaca Esquivel Abogados
Gastón Esquivel Santos earned his law degree from the Ibero-
American University in Mexico City in 1995, his postgraduate
degree in Anglo-American law at the University of Texas in
Austin, and his postgraduate degree in intellectual property also
from the Ibero-American University in 2000. He has experience
in advising clients in the artistic, musical and acting industries.
Esquivel has been invited to participate in many events by media
companies and television networks, and has discussed various IP
Name: Georgina Esteva
Law firm: Panamericana de Patentes
Over the past 23 years Georgina Esteva has
practised trademark law in a variety of industries, representing
clients including an international beverage company, a private
cultural organisation and a world-renowned motorsport
corporation. She maintains an active presence in the intellectual
property community through her affiliation with ECTA, the
Mexican Association for the Protection of Intellectual Property,
INTA and AIPPI.
Name: Esteban Gorches
Law firm: Müggenburg, Gorches y Peñalosa
Position: Founding Partner
Esteban Gorches is the founding partner at Müggenburg, Gorches
y Peñalosa, where he is co-head of the administrative and
constitutional litigation, commercial litigation and intellectual
property and entertainment law departments. He has more
than 25 years’ experience in IP law and focuses his practice on
litigation and product liability. Gorches represents clients in
the entertainment, energy, infrastructure and environmental
industries. His notable cases include advising his clients on the
protection and maintenance of their IP rights.
Name: Bernardo Herrerías Franco
Law firm: Hogan Lovells
Bernardo Herrerías Franco has more than
30 years of experience representing various
Mexican and foreign companies seeking to maintain their
trademark portfolios and defend their rights against third parties.
During his career, his practice has covered various industries
including pharmaceuticals, and music recording and production.
His knowledge of copyright has also led him to lobby the Federal
Congress to reform copyright and industrial property laws.
Name: José Hinojosa
Law firm: Basham, Ringe y Correa
José Hinojosa’s practice focuses on patents,
copyright, brands and intellectual property law.
He has been a partner at Basham, Ringe y Correa since 1991 and
is based in the firm’s Mexico City office. Hinojosa has authored
a number of articles about IP in national and international
publications. He is also fluent in English.
Name: Pablo Hooper Ramirez
Law firm: Gonzalez Calvillo Abogados
Pablo Hooper Ramirez has more than 18 years’ experience in
intellectual property law, and has tended to focus on licensing,
franchising, trademarks, entertainment law, advertising and
marketing, and litigation. He has assisted the Mexican Congress
with several amendments to trademark and franchise regulations
since 2006. Hooper has spoken at and moderated conferences
organised by the University of Texas, the International Franchise
Association, the International Bar Association, and the American
Bar Association. He has also published various articles about
licensing and franchising matters.
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