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What has been the biggest challenge you have encountered?
There are two: getting the client base tied to the industry
to understand the potential talent shortage heading our way
and getting them comfortable with having earlier career
professionals work on their programmes. The flipside of the
challenge is attracting employees earlier in their careers to
take an interest in our industry. There is so much opportunity
with the evolution of insurance that we need to get the
message out there to entice folks to be open to change and
want to be a part of it.
If you had chosen a different profession/career path, what
would it have been?
I’ve enjoyed my career and all that I’ve been able to see and
do, but if I had the chance to do it all over again, I’d be a
veterinarian. I am an animal lover and also a strong supporter
of our nation’s veterans. If I had the opportunity to tie the
two together and utilise animals to help veterans with their
rehabilitation process or for other needs, it would be pretty
exciting to me.
“There is so much opportunity with the
evolution of insurance that we need to
get the message out there to entice folks
to be open to change and want to be a
part of it.”
Company: Crawford & Company
Job title: President & chief executive officer, Broadspire
2012: President and chief executive officer, Broadspire,
Crawford & Company
2008: Chief operating officer, Broadspire, Crawford &
Oct 2007: Senior vice president, Broadspire, Crawford &
Jan 2007: Vice president, Broadspire, Crawford & Company
2003: Senior director, Broadspire, Crawford & Company
1992: Director, operations manager, operations supervisor,
Broadspire, Crawford & Company
1988: Product manager & trainer, United Stationers
1986: Industrial engineer, CAD engineer, Accutronics
After graduating from Western Illinois University with a
bachelor’s degree in industrial engineering and technology,
Danielle Lisenbey began her career as a CAD engineer and
team lead for an electronics company and later an office
supply distribution company. After a few years she entered
the workers’ compensation industry as a supervisor in
medical bill review. She steadily climbed the ranks through
management to the position of senior vice president/chief
operating officer of medical management services for
Broadspire, until assuming her current role as president
Why did you choose to work in this industry?
I’m an industrial engineer and I answered an ad in the
paper 25 years ago for a small company looking for a strong
operations/process supervisor. I learned the industry along
the way and have been a part of it ever since.
What has been the highlight of your career so far?
Getting to work with fantastic professionals who are helping
people address a significant event, whether it’s an injury,
accident, sickness, birth, etc. I refer to the old saying, “it
takes a village” when referring to our industry as it truly
takes a team approach to make things happen and I enjoy
being a part of it.
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