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Ford Racing Catalogue Web

FORD RACING: GOING FuRtheR… FAsteR Car enthusiasts are all driven by the same thing – a passion for performance. But it takes more than a fast car to win at the racetrack, and more than a nice vehicle to stand out from the crowd. Excelling in the automotive world requires you to sweat every detail, and go further than everybody else to get it right. It’s the same for Ford Motor Company. Our global brand promise of “Go Further” may be new, but it’s been core to the spirit of Ford from the very beginning. Today, “Go Further” is what customers can expect us to do. It’s what makes Ford different than the other automakers – it’s what makes us stand out from the crowd. It all starts with exciting, innovative, and fun performance production vehicles. Vehicles the enthusiast can be proud to own, vehicles that make a statement, vehicles that beat the competition. Toward this end, Ford offers a wide range of exciting and rewarding vehicles, including Mustang, Raptor, Taurus SHO, Focus ST and Fiesta. Powered by new technologies like EcoBoost and Ti-VCT engines, these vehicles provide plenty for our owners to brag about. But vehicles are only part of the story. Complementing our performance vehicles is a broad motorsport program that gives everyone something to cheer about, regardless of their personal motorsport interest. In 1901, Henry Ford himself went further by creating new ignition technology to win his first (and only) race, and Ford’s motorsport involvement has grown to feature competitive programs around the globe. From NASCAR® and NHRA,® to the World Rally Championship, to China’s national touring car series, Super V8 in Australia, off-road truck racing, and emerging motorsports like drifting and rallycross, Ford has a competitive program for everyone to cheer for. Then there are the enthusiasts who actively race, enhance the performance of their street cars, or take their driving skills to the next level. Ford is going further for them, as well. The Ford Racing Performance Parts selection of products includes performance upgrades for street and track, performance packs, complete engines and even a growing line of competitive turn-key race cars. Contingency awards are also offered in a range of series where our enthusiast owners compete. And to help our drivers hone their driving skills, Ford supports a series of performance driving schools. This portfolio of schools, the “Ford Racing University,” offers instruction in road racing, rallying, drag racing, and desert racing. Again, whatever the interest, Ford is going further for you. Finally, we’re proud of the daily connections we make with our customers. We recognize that the enthusiast lifestyle is more than cars and trucks, more than racing programs and parts. It is a connection to Ford. We rely on these connections and cultivate them through our digital outreach, social media, and most importantly, through our involvement with enthusiast clubs and through our Info Center and Tech Line. Real people are waiting with real answers to real questions. This unique connection is another example of Ford going further. Head out to the racetrack in your Ford performance vehicle and cheer on your favorite Ford! Find a club and attend a car show, cruise, or any driving or racing event – you’ll see us there in race cars, driving schools, performance parts, customer support, local races and car clubs. Going further – faster – is what we are all about! George Goddu, Business Manager, Ford Racing Performance Group 12 Techline (800) FORD788


Ford Racing Catalogue Web
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