Page 13

Ford Racing Catalogue Web

Nicoghosian explained how they tackled the project: “The street Fusion is front-wheel drive, and the race car is a rear-wheel drive car with a really long hood, and a much lower and wider stance,” he said. “The size and proportions are different, so the challenge was to design a race car with the look and feel of the production car. To do this, you have to rely on design identity. “We paid close attention to the way we shaped the details on the racer, such as the headlight, grille, and foglight openings, as well as the bodyside sections, character lines, and overall surface language. Now, when they’re parked side by side, the racer and The 2013 Ford Fusion is a new, exciting, expressive design that the street car ‘feel’ the same, even though the two share no would be a shame to lose in the racing version. But that’s what common surfaces.” would have happened without the initiative to return to more of “We’ve really embraced the Design Center’s philosophy and a “stock” look, like it was in NASCAR®’s past. process of how they would design a car for the street,” said “The more we went away from ‘stock car’ racing, the more the Pat DiMarco, Ford Racing NASCAR® program manager. “We role of design diminished,” said Jamie Allison, director, Ford started with some conceptual drawings that our design team did, Racing. “However, the role of the aerodynamicist and the and we worked with the aerodynamicists to see what was motorsports engineer increased because we were designing feasible and what was not.” purpose-built race cars.” Clay models at 40 percent of actual size helped assess the overall The process of developing the 2013 NASCAR® Fusion was much look of the car, and how it would react aerodynamically in the different from some of the previous models, because the Ford wind tunnel. Eventually, they constructed a full-size clay model Design Center was directly involved. that was reviewed in the Design Center, much like production “We can’t remember the last time designers were involved with models are assessed. helping NASCAR,®” said Andy Slankard, Ford Racing’s NASCAR® “It looks fun to drive and eager to go tear up the track,” said operations manager. “This time, we had the luxury of support Nicoghosian. “It has a very aggressive stance, and from all angles from the Ford Design Center to give us these sleek shapes and it exudes performance. I think it very nicely reflects our general new look. Only designers could do that, not a bunch of engineers attitude of how we go about setting up our cars.” or race car guys.” “I am most proud that it looks like the 2013 Fusion, plain and Garen Nicoghosian, Ford’s design manager for specialty vehicles, simple,” said DiMarco, “and I think this will bring back the fans headed the Design Center team, working with Ford to NASCAR.® A lot of people have said the cars all look the same aerodynamicist Bernie Marcus. and they can’t tell the difference. There is very little brand identity in the sport right now. In 2013, they will not be able to say that.” www.fordracingparts.com 11


Ford Racing Catalogue Web
To see the actual publication please follow the link above