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Ford Racing Catalogue Web

heLPING RetuRN the “stOCK CAR” tO NAsCAR® the 2013 Ford Fusion NAsCAR® sprint Cup Car The objective was simple: reconnect with NASCAR® fans by reintroducing identifiable, mainstream, production- appearing cars that they can identify with and cheer for. That initiative had unanimous agreement and approval from all the competing manufacturers, but it was not so simple to implement. “I would say that everybody was, as much as they wanted it to happen, apprehensive that individually they would get the identity but also be penalized from a competitive standpoint,” said Robin Pemberton, NASCAR® vice president for competition. The development was a two-year process working with NASCAR.® “We started on a series of meetings to lay out the ground rules and develop the parameters, and then sent the manufacturers off to come up with what was best for them,” Pemberton explained. “From time to time, we brought everybody back to make sure nobody was getting too far out, or would have too much of a deficit. Once we got on the other side of all the worries – of having identity but not being able to perform – the manufacturers worked real hard off in their own directions to get all their brand identity in.” Ford was the first of the manufacturers to introduce this new, production-identifiable look to NASCAR® Sprint Cup racing. The 2013 Sprint Cup Fusion was unveiled during NASCAR®’s Media Tour at Charlotte Motor Speedway in January, 2012 – a full year before the car would make its racing debut in the 2013 Daytona® 500. 10 Techline (800) FORD788


Ford Racing Catalogue Web
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