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Domtar 2016 Annual Report

DOMTAR 2016 ANNUAL REPORT 11 Developing absorbent hygiene products that meet the needs of end users is a very personal business. The closer we get to consumers and patients, the better our knowledge, and the better our products and services will be. The evolution in the way consumers find, try and buy these products—increasingly doing so directly online—presents an exciting opportunity to get to know our end users better and grow our business in the direct-to-consumer (DTC) channel. That’s working smart in the age of online shopping. “Direct-to-consumer is about building direct, intimate and long-term relationships with end users, caregivers and healthcare professionals. It’s also a huge opportunity to build even greater brand loyalty for our innovative products,” says Michael Fagan, President, Personal Care Division. In 2016, Domtar acquired U.S.-based HDIS, a national direct-to-consumer provider of adult incontinence and related products. This enhanced our North American capabilities in home healthcare, a mainly direct-to-consumer channel. Going forward, HDIS, our existing DTC business in Germany and other European markets, and our Digital Center of Excellence, provide a strong foundation for expanding Domtar’s reach in this promising channel. WORKING SMART EVERY DAY CONNECTING DIRECTLY WITH CONSUMERS


Domtar 2016 Annual Report
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