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Monday, April 24 ORTHODONTIC STAFF Lectures (afternoon) Administrative 28 1:30pm - 2:30pm Thrive… Methods, Metrics and Strategies (will repeat Tuesday 8:00am) Mary Beth Kirkpatrick 2:45pm - 3:45pm Metrics, Goals & Accountability That Drive Practice Performance Shannon Brockway 4:00pm - 5:00pm Legendary Customer Service (will repeat Tuesday 8:00am) Ann Phillips Clinical 30 1:30pm - 2:30pm Scanning and 3D Printing (repeated lecture) Arlen Hurt 2:45pm - 3:45pm Proactive Practice Management: The 8 Step Discipline (will repeat Tuesday 8:00am) Elizabeth Barrett 4:00pm - 5:00pm Accelerated Treatment of Accelerated Movement: Is There a Difference? David Paquette Marketing 20A 1:30pm - 2:30pm Bring Your Brand to Life by Finding Your Brand Essence Cindi James 2:45pm - 3:45pm Ten Tricks to Improve Your Social Media Marketing Jami Eidsvold & (repeated lecture) Ashley Cline 4:00pm - 5:00pm The New Marketing Playbook: How to Grow Your Practice with a Digital Strategy Leon Klempner All Team 20B 1:30pm - 2:30pm Millennial Moms: 202 Facts Marketers Need to Know Maria Bailey 2:45pm - 3:45pm Unlock Your Practice Potential (repeated lecture) Michelle Shimmin 4:00pm - 5:00pm Braces to Plastic: How to Make Your Communications William Dayan & Skills Fantastic! (repeated lecture) Laura Cafik-Martin Mega Trends for Doctors & Ortho Team 20D 1:30pm - 2:30pm Practice Modalities Roger Hill 2:45pm - 3:45pm Incorporating 3D Technology into Your Practice: Possibilities and Challenges Tung Nguyen 4:00pm - 5:00pm Fight for Your Specialty! Essential Practice Management and Technology Solutions to Compete in Today’s Orthodontic Market Craig Scholz Special Events & Exhibit Hall 9:30am - 5:30pm Exhibit Hall SDCC - Halls B-F 11:30am - 1:30pm Dedicated Exhibit Hall Time for Orthodontic Staff SDCC - Halls B-F 6:30pm - 9:30pm AAO Celebration - Embarcadero Park North Entertainment: The Zippers sponsored by Invisalign iTero AAO Annual Session Program 33


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